Colorwheel Toys

Learning About Multi-Level Marketing

Posted on: February 28, 2012

As we’ve found that experience trumps product, we are working on learning about new channels and different methods through which the experience can be made more scalable. Multi-level marketing (MLM) is a possibility, with a slight Colorwheels twist to it. MLM is a person-to-person marketing strategy that runs off of relationship referrals and word-of-mouth. In other words, salespeople can use their connections to make sales.

Our idea on how to use MLM is to train high school girls to run these workshops that have been successful for us. These workshops will replicate the experience and can be held in museums, after school programs, summer camps, etc. This also follows a previous learning that girls like teaching others. These workshops would then provide an outlet for sales to take place by having our kit on hand for parents to purchase after the sessions. Furthermore, this would be cost-effective as we could even have this be an extracurricular activity for girls to fulfill volunteer hours on top of padding their resume.

Another possibility is to find moms who share our vision and would be interested in running these types of groups to follow the girl scout model. It would be similar to having a girl scout system except the girls learn STEM instead! In a previous session at the Children’s Creativity Museum, we have already seen girls love the idea of receiving badges for reaching certain milestones.

We are still determining the scalability of these ideas. We have started by talking to a couple teachers about our idea who we hope will recommend some students they believe would be interested in this type of work.

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