Colorwheel Toys

Toy Stores

Posted on: February 27, 2012

One of the ways we have been investigating our business model is by going into toy stores and seeing what people buy. We visited an awesome toy store in Los Altos that also sells teaching supplies to see what they had. Their science kits section was very well stocked, and the employee I spoke to was very proud of the fact that they carried toys that were hard to find in other places.

Key Learnings:

  • Science kits frequently bought as default gifts for birthday parties.
  • The age range is usually somewhere between 6 and 10 years old
  • Parents judge kits based on their packaging and whether they look too cheap (see attached photos for and example of popular packaging)
  • Generally teachers just buy stencils, workbooks, and art supplies from them. Some science kits that they carry can be used for classroom activities but not that many.
  • Some popular toys are gearations (see attached photo) and building sets with magnets in them (magnatiles, tegu)
  • The Science kit area is very crowded and it will be hard to differentiate our product.

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