Colorwheel Toys

Let’s get girly!

Posted on: February 14, 2012

Our new product hypothesis for the next week:

If we make the product overtly girly, we will dramatically increase excitement and engagement in girls. We will also convince parents that this toy won’t go unplayed with, and that it isn’t more appropriate for their son.


  • Stop trying to openly feed these girls vitamins as we have been doing the last couple of weeks.
  • Hide the vitamins in the cupcake!


  • 2 sessions with 7 girls each at the CCM
How are we going to accomplish this? Some basic sketches outlining product ideas to test on Saturday:

(Vitamins in the cupcake metaphor courtesy of John Cassidy, cofounder of Klutz. Cupcake image courtesy of google image search and my keynote skills.)

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