Colorwheel Toys

So Why Can’t a Disney Princess Wear Glasses?

Posted on: January 31, 2012

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GOALS:

  1. Test our “Assemble-then-Decorate” product model
  2. Test if our product is able to convey formal topics (i.e. Circuits, Wires, Power Source) through Hands-on Learning and Instructions

BRIEF DESCRIPTION:

Last Sunday, [C] was kind enough to welcome us in her home and play with her daughters [A] who was 7 years old, and [D] who is turning 4 next week. We played in a more neutral zone this time in their living room (instead of their playroom or bedroom.) We first let them play with 2 of our minimum viable products (MVPs):  Car Kit and Puppy Purse Kit.  Then decided to show our box of Lego Friends and test her skill at following visual instructions.

KEY FINDINGS:

  • LOVED IT: Our Purse Pets have been gaining traction, but [A] liked the Car Kit way more as she was able to race it with her other toys and even build a paper chair + seatbelt for her small doll to ride on.
  • ASSEMBLE + DECORATE = WINNING: After 27 kid hours of testing this, we are confident on this approach, every kid loved figuring out assembling the toy, but more importantly being able to decorate it with stickers, write their names on it, etc.
  • PARENT INVOLVEMENT: Compared to parents with extremely busy lifestyles whose primary focus is to simply keep their kids busy to free up some “me time,” parents who are more involved with their kids focus on supervising and being there for their kid during playtime.
  • LEARNING TOPICS DID RESONATE: From playing with the toy, her father also teaching her, and us being there to explain a little, the 7-year old understood circuits at a basic level and even correctly guess that switching the motor’s polarity would make the car go the other way
  • PARENT PAIN: As we hypothesized that “Parents have a pain to raise their child in the best possible manner.” This was evident in the way [C] explained her Middle School hunt around the Bay. She was able to name several schools and the key strengths of each.

QUOTES FROM MOM:

  • CONVENIENCE: “If buying a $20 toy instead of a $10 toy saves me time from having to carefully choose which one to buy, I’d do it”
  • PRINCESS NERD: “Why can’t princesses wear glasses and have their hair up?”
  • LONGEVITY: “I want something that she can use and keep adding on to as she grows up”
  • MEDIA EFFECT: “Unfortunately, my girls want to be what they see on TV, have you guys read the book Cinderella Ate My Daughter? It’s literally about that”
  • EARLY GENDER BIAS: “As early as 2nd grade, I’ve noticed with my daughters, their peers, and their schools that there are gender differences/bias already”
  • FEED THE NEED: “My daughter got hooked on this whole Magic thing and it’s something that I’ve supported her on, but I’m just not satisfied with the content that’s out there online”
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