Colorwheel Toys

Brainstorming session with Nicolai

Posted on: January 30, 2012

GOAL:

Fix our Landing Page!

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[Brainstorming in true whiteboard fashion…Thank you GSB room for having at least 30 markers for us to use!]

After being eaten alive by the comments and feedback about our initial Landing Page, our team decided to bump up the priority on developing our site. I met with Nicolai and Sergey who were kind enough to brainstorm with me late Friday afternoon on what exactly should be included in our Landing Page.

In the process, we were able to articulate a bunch of things about what exactly it is we’re trying to do. Namely:

INITIAL CUSTOMERS:

Parents with daughters aged 6-9

WHO NEED TO:

develop their daughter’s creativity, motor skills, and visual comprehension

AND ALSO NEED TO:

provide fun and entertaining activities for their daughter on a constant basis

WHICH IS SOLVED WITH:

our line-up of toys [Car, Helicopter, Purse, Disco Ball, Animal] delivered to their doorstep via subscription

OUR NO.1 VALUE:

Keeps their daughters busy with an activity that is value-add because they learn about different topics such as voltage, On/Off, solar power, energy sources through Hands-On Learning

COMPELLING REASON TO BUY/SUBSCRIBE TO THIS PRODUCT TODAY:

Parents need to influence and develop their daughters before it’s TOO LATE (Pre-teens, teenage phase)

Our mock-ups of the Page are in the slideshow above, stay tuned for our live website…

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